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are long tail keywords better

Are long tail keywords better than short term keywords? The question can be a tricky one to answer as it depends on a variety of factors, including your niche and the type of traffic you intend to attract. But, in general, you can expect long tail keywords to offer a number of benefits, including less competition, more search volume, and more credibility. In addition, the cost to use these types of keywords is typically less than those using short-term keywords, so it pays to be aware of them.

Search volume

When it comes to search volume, long tail keywords are the better option. These keywords can help your business get the most bang for your buck. They are less competitive and provide high conversion rates. Plus, they tend to be easier to rank for.

Long tail keywords are the ones that are at least three words long. This means that they are more specific. You can also use Google’s keyword planner to find out if you have long tail keywords. In addition to finding long tail keywords, you can also use related searches to help you determine what customers are seeking.

Long tail keywords are more specific and less competitive than shorter “head” keywords. This means that you are able to have a higher conversion rate, especially if you have low volume. It is also important to be aware of the amount of traffic you are receiving for your main keywords. If you are unsure how many people are actually visiting your website, you can use Google Search Console to get a more accurate estimate of your overall search volume.

Another good way to discover long tail keywords is to check the answer the public domain. You can find question-focused keywords on sites like Reddit or Quora. The user’s intent is obvious, so you can create content that answers that search query.

For instance, if you are searching for Nike Air Max 270, you have a very clear intent to buy. So, you can expect some serious traffic.

While short tail keywords are generally used to research before purchasing, long tail keywords are more commercially-focused. Because they are so specific, they are easier to rank for. That’s why you want to use them on your site. Adding long tail keywords to your site can also lead to more conversions.

The Golden Unicorn is an example of a great long tail keyword. It has decent search volume and a high conversion rate. As long as you make sure to stay on top of your competition, it can be a solid source of traffic.


Long tail keywords are an important part of an SEO strategy. They can help your site gain organic traffic and increase conversions. However, they can also become a distraction.

The main goal of an SEO strategy is not to get as much website traffic as possible. It’s to drive traffic to your website that converts into leads and consultations. This can be done through a number of methods.

One of the best ways to get started is to use a free tool such as Google Search Console. The tool provides a clear snapshot of how people are getting to your site. You can check the volume of searches and the CTR for different keywords.

Once you have a set of long tail keywords, you can start creating content around those topics. Content will have a higher CTR and will be more relevant to the audience. In addition, you can better optimize your articles for those keywords.

If you want to generate content ideas, try using the Ahrefs Keyword Generator Tool. This tool generates article topics based on major categories and services. Using a free tool like this can help you develop content that’s relevant to your business.

Another good way to find long tail keywords is to follow discussion threads on social media forums. Often, people are looking for answers to questions. Taking the time to write a blog post on a subject related to your business can build your credibility and give you a valuable asset.

When it comes to ranking, Google takes the context into account. For example, if you have an attorney practice, a search for “attorney” will be more relevant to people looking for lawyers in a certain geographic radius.

While it can seem like a hassle, focusing on long tail keywords can be a key aspect of your overall SEO strategy. Getting a higher ranking for the right keywords can help you achieve the conversions and new clients you are seeking.

The next time you write an article, make sure it includes a few long tail keywords. This can be as simple as using a keyword in your title or using an alt text.

Less competition

If you want to improve your website’s SEO, you need to focus on long tail keywords. These are less competitive than general keywords and have a higher conversion rate. However, you need to know where to find them.

Long tail keywords are generally made up of fewer words, usually three or five. They reflect how people make queries on the internet. When used correctly, they can help you to get more out of your advertising budget.

A common way of finding long tail keywords is through the use of a keyword tool. One popular option is ahrefs. This tool lets you search for terms in different categories. You can use this tool to analyze the search volume and competition for specific phrases. It is a great way to discover long tail keywords and target them in your content.

Using a long tail keyword allows you to more effectively target your niche audience. For example, you may want to use a long tail keyword to target consumers searching for a particular product. In order to do this, you will need to know what your audience is looking for.

Creating quality content and targeting long tail keywords can improve your site’s SEO. You can do this by optimizing existing content or creating new content. Monitoring traffic KPIs will also let you see how well your website is doing in search engines. Using these metrics can help you to create a better user experience for visitors.

While generic, short tail keywords generate a lot of traffic, they aren’t as effective in generating sales as longer term keywords. Often, you need to spend a lot of time and money to rank for these terms. On the other hand, long tail keywords are more specific, which means they attract a higher quality audience.

If you’re a beginner, it’s best to start by focusing on long tail keywords and incorporating them into your content. As you grow and your customer journey develops, you will find that long tail keywords are more important than ever.


When it comes to search engine optimization, long tail keywords can offer a great ROI for your efforts. They are less competitive, lower cost, and generate more qualified traffic.

If you have a new website or if you haven’t made any changes to your site in a while, you may want to consider incorporating some long tail keywords. They can help drive targeted traffic to your website.

You can identify long tail keywords by using an SEO tool such as SEMrush. This allows you to see what organic keywords competitors have ranked for recently. It also helps you find long term keywords and keyword phrases.

The keywords you want to use should be closely related to the product or service you sell. This will make your pages more prominent in the search results and build your PageRank. Using schema markup can also help you improve your chances of being noticed by Google.

Some marketers recommend that you use PPC advertising to reach your target audience. However, this method isn’t always the best way to get your message out there. Instead, you could turn to organic traffic. Organic traffic is a great way to replace paid clicks.

In addition, long tail keywords can help you increase your conversion rates. When people are searching for something specific, they’re more likely to convert. As a result, you will have a higher conversion rate and lower cost per click.

When you are looking for long tail keywords, you should include them in your anchor text. Make sure that they are natural sounding. Internal links are also a great place to put long tail keywords.

If you are unsure about which keywords to use, try running a search on Google. The results will show you different versions of the search term. For example, “human grade organic dog food” can be found under different variations such as “dog food for dogs”.

Another helpful tip is to create an FAQ section. This can be added to your product page, service page, or landing page. Answering questions in this section will help your visitors.

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