Press releases are still a great way to spread the word about your business. They work well on busy schedules and can provide you with a two-way communication with potential customers. You can also use them to promote your business with backlinks that boost SEO. In addition, you can get brand mentions in a variety of pieces of content, which will also help promote your business.
Publicity is better than SEO
If you are trying to promote your company, you need to know how to use press releases. They can be an effective marketing tool, and they can boost your search engine rankings. However, you should not rely on them exclusively.
While they are a useful tool, you need to be careful how you utilize them. Press releases are not a panacea. Spammers can do them more harm than good. So you need to make sure yours are high-quality.
One thing to keep in mind when using press releases is that you should write them in a way that is relevant to the journalist. For example, don’t just say “we are open for business.” Instead, include an image and links to your website or other relevant information.
You can also get social media exposure by using social networking sites. By sharing your press release, you can build a chain reaction that will drive visitors to your site. Also, the best press releases include multimedia content, like images or video.
The best way to optimize a press release for SEO is to use the right tools. These include keywords that are relevant to your product or service, as well as a headline that demonstrates the importance of the announcement.
Getting press releases ranked in Google is not as easy as it used to be. In fact, many press releases are not even indexed by the search engine. This means that they will not count for much if they do not get picked up by the journalists.
If you want to get a press release ranked, you should look into getting it published in a quality news distribution platform. Not only will it make your website look more professional, it will also generate backlinks.
Backlinks improve SEO
Before 2013, press releases were considered a goldmine for link building. A well-written press release could generate hundreds of backlinks to a site. But Google took a tough stance on links in 2013.
When Google deemed the links from press releases as spam, they started penalizing websites. In an effort to stop the spam, newswire sites added a nofollow attribute to the links in the press release.
This made the links SEO neutral. While the brand mentions still counted, the link itself was no longer valuable.
Luckily, there are still ways to get quality backlinks to your website. By creating and distributing relevant content, you can easily build up a high-powered SEO strategy.
Backlinks are one of the top three ranking factors used by Google to determine the popularity of a site. More links from reputable websites boost your rankings. It’s also worth noting that a combination of both Dofollow and Nofollow links are required for a strong natural backlink graph.
Search engines like Google crawl news sites and other media outlets on a regular basis. These sites often have articles about your company. Creating relevant and engaging content encourages readers to share your content with others. That’s how you naturally generate links.
If you aren’t interested in creating press releases, consider using a press release syndication service. These services can distribute your content to thousands of media outlets. They’ll also help you to target the right audience for your press release.
Syndication services can generate massive traffic in a short amount of time. They can also help you to get your news picked up by Google News and other premium news outlets.
They work well on busy schedules
While the traditional press release distribution lull may be gone, the world of business is still a busy place. Businesses are often active seven days a week. If you’re looking for a way to increase your brand’s exposure, you may want to consider a press release. This type of marketing can help you reach more customers and establish yourself as an expert in your industry. Ensure that your press release is a short (500 words or less) and follows the 5 W’s of press releases.
Often, the best time to submit a press release is at night or midweek. That way, reporters have more time to review it, and you can have more luck generating coverage for your company.