A press release is a great way to communicate important news about your business. It can be used to announce a new hire, service or product.
Whether you’re a big brand or small business, writing effective press releases is an essential part of your digital marketing strategy. Using the right press release template can increase your chances of gaining media coverage and boost your overall brand image.
1. Create a Press Release Template
Press releases are an important part of digital marketing because they can help you get more exposure and credibility for your business. You can use them to announce new products, services, or even changes within your company.
A press release should be written in a way that grabs the attention of the reader and makes them want to read more. It should also contain a call-to-action, such as a website link or email address, to encourage readers to contact you with questions or comments.
First, create a headline that is eye-catching and explains what your announcement is about in just a few sentences. The headline should also include a quote from a company spokesperson or executive to add more context to the announcement.
Afterwards, write the body of your press release. This should include the most important information about your company, such as the name, goals, and contact details. It should also include a boilerplate paragraph, which summarizes your company’s background and awards, as well as other relevant information that might generate interest.
You may also want to include a media-specific contact number and email. This can make it easier for journalists to answer questions and ensure that they are able to contact you quickly.
Once you’ve written your press release, it’s time to start distributing it to the media. This can be done by using a free press release template or by contacting publications directly and asking if they’d like to receive your news.
Be sure to format your release properly by using fonts that are easy to read and a color scheme that complements your business’s logo and branding. You can also use a lot of pictures and graphics to enhance your message.
2. Write a Press Release Headline
Headlines are a key part of any press release. They have to be catchy and compelling enough to make journalists stop and read your story.
It’s also important to consider the type of audience you’re targeting with your press release. If you’re a travel blogger writing about hotel deals, your headline might be different than if you’re writing about a new search marketing course for marketers.
Regardless of which media outlet you’re writing for, a press release headline is a critical component of your success. You need a good one that makes the journalist want to know more about what’s happening and how it could impact them.
A good press release headline includes: a quick summary of the news, an interesting statistic or a question that might entice the reader to click through and learn more about your company. It’s also important to include action words such as “call to action” or “sign up.”
While it may seem obvious, your press release headline is the most important piece of content you have. It’s why most writers spend as much time on it as they do on the rest of the press release.
If you’re unsure how to write a great press release headline, check out some of these examples that will help you craft your own.
In addition to being eye-catching, a good press release headline will grab the attention of reporters and influencers. It will also tell the story in a clear and concise way without overwhelming readers.
The best press releases will have a unique and compelling story that’s worth sharing. These can include anything from a new product launch to changes in an organization’s structure. Creating a steady stream of interesting stories can help you build relationships with journalists over time and keep your brand in the forefront of people’s minds.
3. Write a Press Release Body
A press release is a way to share news about your business with people outside of your company. It’s a budget-friendly, unpaid marketing tool that gets the word out about your latest news and events. It’s also a great way to promote your business to a global audience, making it an essential part of any digital marketing strategy.
Writing a press release isn’t as difficult as you might think. You just need to know a few basic facts about the format and the purpose of it.
First, remember that you should write a press release that’s newsworthy. This means that the story you’re sharing should be something that journalists are covering right now.
For example, if your announcement is about a new hire, make sure to include information about their past professional achievements as well as what they’ll bring to the table for your company. It’s also a good idea to tie the announcement in with a trending topic or event.
It’s also important to use smart press release templates and tools like Prowly to help you find the right journalists. These PR tools have a media database with over a million contacts and can help you narrow your pitch list by matching your announcement to relevant journalists who already cover the topic.
The body of your press release should be concise and to the point, without overuse of jargon or fancy language. Journalists are always on the go, so it’s important to keep your content simple and engaging.
Finally, the press release should include your contact details, including the name, phone number and email address of someone in your company who can answer any questions that the media might have. If you’re sending the press release to journalists ahead of time, it’s also a good idea to include an “embargoed” date and time that they should use in their stories about your announcement.
4. Write a Press Release Summary
A press release should be short, easy to read, and clear. This will help journalists skim over your content quickly and find the information that they need.
The first paragraph should be a summary of the announcement, and the rest of the press release copy should elaborate on that information. This will help to ensure that the news is not lost in a busy newsroom.
Use supporting quotes from company spokespeople to add humanization and credibility to your release. Quotes are also a great way to show the reporter why their readers should care about your announcement.
If your press release is about a new product or service launch, include testimonials from people who are using it to get results. This will increase the likelihood of media coverage for your release.
It’s also a good idea to add the date and city of your release. This will help the reporter to easily locate it in their search engine and see what’s new.
Another important part of a press release is its title. The title must be a catchy one that grabs the attention of the reader and makes them want to read more.
The headline should be factual, upbeat and positive. It must also be concise and factual, and it should contain no jargon or over-used terms.
This is a key component of writing a press release, as it will be the first thing a journalist sees when they open up your news story. It can make or break your story, so make sure you don’t waste time on a weak headline.
The best way to ensure that your press release is published is to send it out to journalists the day before. This will give them some time to write a story around your news and share it with their audiences.
5. Write a Press Release Call-to-Action
A press release is an important piece of any public relations strategy. It helps you get the word out about your company and increase its exposure, often with links that help you rank well in search engines.
Press releases are not only important for the purpose of spreading awareness about your brand, but also for generating leads and driving conversions. The most effective press releases are those that catch the eye of reporters and editors, enticing them to cover your story.
The key to a great press release is knowing your target audience and writing a compelling headline that captures their attention. You should also use high-impact keywords to make your release easily findable through search engines and social media.
Another great way to make your press release stand out is to include a quote from a stakeholder or someone who is involved with the project. These quotes add credibility to your story and help reporters understand what your company is all about.
Finally, it’s important to have a call-to-action in your press release. This is the point where you tell your readers what you want them to do next, whether that be click on a link or fill out an online form.
It’s best to write a press release that is short and sweet, preferably less than 500 words. This allows you to focus on the most important elements of your story without burying the lead for your reader.