Long tail keywords have less competition, are more relevant to your prospects, and tend to have higher conversion rates than short tail keywords. This means they are more cost-effective and can help you generate qualified website traffic.
When it comes to finding long tail keywords, there are a few different techniques you can use. One of the easiest ways is to examine Google autocomplete suggestions.
1. Identify your target audience
If you’re trying to improve your search engine ranking for long tail keywords, one of the first things you need to do is identify your target audience. This is essential for optimizing your marketing campaigns, as it will help you get in front of the right people at the right time.
Your target audience is a group of people who are most likely to buy your products or services. They are defined by their age, location, and interest in a particular topic. This makes it easier for you to develop creative messaging that will resonate with them.
Once you’ve identified your target audience, you can then create content that will answer their questions. Creating personalised content will make your brand stand out from your competitors and will help you build stronger customer relationships.
One way to find out what your audience is searching for is to look at their Google searches. This will allow you to see which keywords they are using to find what they’re looking for, and it will help you determine whether you need to improve your website or not.
Another great way to uncover long tail keywords is to ask your visitors for their most pressing questions about your product or service. This can be done through an email campaign or an in-app survey, and it can be a great source of new ideas for your website.
You can also use tools like Semrush to research the search intent of keywords and see how they’re used. This will help you create content that will satisfy the searcher’s needs and improve your search engine ranking for these keywords.
Finally, you can also use Google’s autocomplete feature to find questions that visitors are asking around your keywords. This can help you create new pages that are specifically focused on these long tail keywords.
It’s important to remember that there is a huge amount of competition in many niches, so it’s important to choose the right keywords. This is especially true if you’re running PPC advertising, as it will allow you to create laser-focused ads that will only show up for the most relevant keywords. This will ensure that your click-through rate (CTR) and quality score are not lowered due to unrelated traffic.
2. Identify your competition
Identifying your competitors is the first step to maximizing your SEO strategy and developing a successful content marketing plan. It also helps you determine whether or not your product is a good fit for a particular market segment and how to position your brand in order to stand out from your competition.
There are two main types of competitors – direct and indirect. Indirect competitors offer the same products or services as your business, but they address the needs of a different audience. This type of competitor is a big pain point for many marketers, because it can pull market share away from them now or in the future.
To avoid this problem, it’s important to know which of your competitors are direct and indirect. The former can be identified through keyword research and are likely to be your fiercest competitors.
The other type of competition is indirect, and this includes a wide range of companies that are not directly competing with you but are in a competitive position in your industry. These include publishers and websites that write similar content to yours and are vying for search engine rankings.
Long tail keywords are an excellent way to find high-quality, low-competition terms that will increase your website’s traffic. These keywords are usually less popular than short-tail terms, and they’re easier to rank for.
You can use long tail keywords to create content that answers your target audience’s questions. One of the best ways to identify questions is to read a lot of forums that your target audience regularly uses. This can be a great source of long-tail keywords because people ask a lot of questions in forums and often use specific vocabulary to describe their needs.
Another untapped way to find long-tail keywords is to identify what makes your business unique. For example, if you sell titanium gravel bikes, you may want to focus on keywords that relate to that particular niche.
You can do this by using a tool like Google Autosuggest or Keyword Magic. Both of these tools generate thousands of keyword suggestions in seconds. This means you’ll be able to find plenty of long-tail keywords that have high potential for ranking on page 1.
3. Create content that answers your target audience’s questions
Creating content that answers your target audience’s questions is essential for search engine optimization (SEO). Google wants to serve its users with the best results, so it prefers to rank pages that provide authoritative answers to specific queries. However, this requires that you know which keywords your target audience is using when searching for your products or services.
To identify the types of questions your target audience is asking, you can use keyword research tools like AnswerThePublic or Soovle to generate a list of potential long-tail keyword ideas. This will help you find relevant keywords for your blog posts.
Then, you can create content that answers each of these questions in a way that’s helpful and educational for your readers. For example, Electrolux CMO MaryKay Kopf focuses on questions her target audience is asking about cooking, sustainability and other topics in her content.
Once you have a list of questions, make sure to use the relevant long tail keywords in your content. This will help you create content that search engines love.
You can also use a tool like Google Analytics to look at what keywords your site is already ranking for, then recycle those into new blog post ideas. This can help you increase traffic to your blog, which will improve your SEO over time.
Another great source of keywords is the SERPs for other long-tail versions of your primary keyword. Those SERPs will be much lower in the organic search listings, but they are still highly valuable because they will drive traffic to your website and get you in front of your target audience.
If you’re targeting a particular product or service, it’s best to create a single page with all of your long-tail variations and optimize it for them all at once. This will save you time and money, and it’ll ensure that you can rank for all of the long-tail keywords your potential customers are searching.
Unlike seed keywords, long-tail keywords don’t have a lot of search volume and are easier to rank for and convert. They are often intent-driven and communicate a clear need that your product or service can help solve.
4. Invest in link building
If you want to rank for long tail keywords, then you need to focus on building a link profile that shows search engines your website is important and relevant. You should also make sure that your links are from a variety of sources and are of high quality.
To do this, you should invest in the creation of great content that people want to share. This will generate backlinks that will improve your website’s search engine rankings and increase your conversions.
The first step to building a strong link profile is to research the websites in your niche and determine which ones have a high domain authority. You can do this by using tools like Ahrefs and SEMrush.
Once you have a list of sites with high DA, look for opportunities to submit your business information to these sites. You can also try contacting webmasters and asking them to add a link to your business’s site.
Another way to increase the number of quality links is by creating content that answers your target audience’s questions. This type of content is known as question-based content, and it’s a great way to build backlinks that are anchored by long-tail keyword queries.
You can find out what people are asking about your product or service by using tools like SEMrush’s “questions” tab. You can also check out Google’s “People also ask” box to get a sense of what people are looking for around your specific keyword.
When you do this, you can start noticing which phrases are popular and which aren’t. This will help you narrow down your target keywords so that you can optimize your website for them.
These keywords are often less competitive and easier to rank for than generic short tail keywords. This is because they are more targeted and suited to the specific needs of your target audience.
In addition to being easier to rank for, long tail keywords are more likely to generate conversions. This means that you can use them to direct new customers directly to your most profitable assets, such as landing pages or high-converting offers.