The use of long tail keywords can have huge benefits for your online business. These are keywords that have low search volume and high conversion rates. With this in mind, you’ll want to learn how to select and use them effectively.
Low search volume
Long tail keywords are one of the many ways you can make your website more competitive. These keywords are a great way to increase your clickthrough from SERPs, as well as conversions.
Oftentimes, people believe that long tail keywords have a higher search volume. However, this is not always the case. The difference is a matter of how many searches are being conducted. This can be a frustrating thing to experience.
If you want to get the most out of your SEO efforts, it’s important to consider the volume of searches your keywords are receiving. Having a good keyword strategy can help your company generate more traffic, while also decreasing your overall cost per click.
A great way to find out the volume of a long tail keyword is by using Google’s Ads Keyword Planner. This tool will provide you with search terms that are similar to your existing keywords, as well as those with a decent volume of searches.
Another helpful tool is Ubersuggest, which requires you to input a phrase to generate a list of keywords that are related to your keyword. These will be relevant, but the search volume might be low.
Once you have found the search volume of your long tail, you can begin building a campaign around it. You can build links to your site using the keyword, or use it as a subheading in your existing pages.
It’s important to know that there’s a difference between long and short tail keywords. Long tail keywords are typically longer than a short tail, and relate to a more narrowly targeted niche.
When you’re looking for the best long tail keyword, make sure you’re taking into account the volume of searches, as well as the conversion rates. While you can’t expect to immediately rank for a keyword with a low search volume, you can be certain that it will eventually become profitable.
When it comes to SEO, low competition long tail keywords are a great way to improve your rankings. They are also great for attracting targeted traffic. This makes them an excellent foundation for more competitive areas. However, they need to be perfect for your audience. You can find these keywords using a variety of tools.
To find low competition long tail keywords, start by using a keyword research tool. One of the best is Google Instant. It can help you determine what keywords are being searched, and it can give you ideas on what to do next.
Another option is to search social media hashtags. Using hashtags is a great way to determine what current trends are and what your target market is interested in. Then, create relevant content. Putting keywords into your content can help enhance your editorial experience, and show search engines that you mean business.
Using a site like LongTailPro is a good way to get new keywords. These tools can help you develop reports and brainstorm keywords. Some of the features of these tools are expensive, but they are often worth the money.
Creating a FAQ section on your website or product pages is another way to optimize for long tail keywords. The FAQ will let visitors know you’re a trusted resource and you have the answers they need. A FAQ section can be enhanced with schema markup, allowing it to display on a search engine results page.
In order to make a success of your web marketing, you’ll need to put in the time and energy. Developing a list of keywords and creating a site takes time. But, it can yield profits.
High conversion rates
If you want to get traffic to your website and increase your conversions, long tail keywords are an important aspect of your marketing strategy. They are very specific and will attract people who are already looking for the products or services you have to offer. You may see a higher conversion rate, which means more money. However, it’s also important to know where to place them.
The best place to place your long tail keywords is in your internal links. The keywords should be relevant to the content of your website and should sound natural. Long tail keywords will help you improve your search ranking and reduce your costs per click.
Long-tail keywords are less competitive than generic keywords. Because of this, they’re easier to rank. That’s why it’s so important to research and use them. Also, long-tail keywords are more likely to convert.
In fact, they’re 2.5 times more likely to convert than a short-tail keyword. Using a keyword tool can help you find long-tail keywords that you can include in your content.
Another good way to find long-tail keywords is to monitor your audience’s questions. For example, you could monitor forums in your niche to get a feel for the hottest topics. Once you get an idea of what’s trending, you can adjust your messaging.
A keyword tool like PPCexpo’s Keyword Planner can help you generate hundreds of potential long-tail keywords. It also allows you to filter your list based on search volume and other factors. Lastly, Google’s autocomplete feature can help you find popular searches.
There’s a lot of competition out there, so you should be careful not to rely solely on keyword research. Use your findings to plan your long-tail keyword strategy.
Managing your list of keywords
Long tail keywords are less competitive and have a higher conversion rate. They are also easier to rank for, which means more potential traffic. If you’re not familiar with long tails, they’re a type of search term that tends to be longer and more specific than a general keyword.
You can find long tails through tools such as Google Search Console, Keywords Everywhere, and Ahrefs. These tools offer a wide range of data on the keyword you’re targeting. For example, you can look up the monthly search volume for a specific keyword. Then, you can filter by region, which will help you determine which keywords are more popular in your area.
Another way to get long tail keyword ideas is to read through forums related to your business. This is a great opportunity to find keyword ideas and to vet them. When you come across posts that seem to be relevant, you can then check out the forum’s search function to see if they contain seed keywords.
You can also use keyword multiplier tools to build up a comprehensive list of long tail keywords. Generally, these tools allow you to type in the main term, plus one or two variants of that term.
Using a tool like this will also help you monitor the success of your keyword, so you can optimize your content accordingly. Adding long tail keywords to your existing content can improve your editorial experience, and can lead to more visitors to your site.
If you’re in the e-commerce business, you may want to consider using a tool like BrightEdge Data Cube to find out more about your traffic and engagement rates. This will help you discover which keywords are driving the most traffic and which keywords have the best engagement levels.