Maybe you’re not trying to start a blog to make money online. If you run a business, you might want to start blogging to build your business. As a business owner, it’s important to understand the pros and cons of blogging for business.
A business blog isn’t quite the same as a personal blog built to make money through affiliate products or advertisement. Instead, it’s set up to promote your business, build an audience, and sell your products and services.
While blogging for business isn’t the same as an individual starting a blog to create an online income, the principles are similar. You still need to be consistent, and you need to have a plan. Business owners can even use my How to Become a Blogger guide to get their blog started by going here.
If you plan to add a blog to your business website, you should first understand the pros and cons. Let’s look at both the pros and cons of blogging for business before you jump into this world.
Pros of Blogging for Business
There are several pros when it comes to blogging for business. I believe every single business with a website should have a blog. In fact, without a blog, I believe you’re missing out on plenty of new customers, no matter your industry.
While my opinion may not mean much to you, the following pros of blogging for business should help convince you to add a blog to your website.
Set Up is Easy
Setting up a blog for your business is super easy. It doesn’t take very long, and you can even hire someone to do it for super cheap.
Reach a Younger Audience
The younger audience is online far more often than their parents are, and that trend will continue. If you want to reach an audience under 35 years of age, you need to be online and relevant. A blog allows you to show off your expertise and reach this audience.
Become a Go-To Source in Your Industry
Your blog allows you to provide good, quality content regularly. You don’t need to post daily like I am doing in my 100-day blogging challenge, but you do want to post regularly. As you do, you will start to become a go-to source in your industry for knowledge and information.
Whether you sell a product or service, new prospects have to be able to trust you before they will give you money for what you offer. Your blog offers the olive branch necessary to build trust with new prospects.
Develop Relationships with Clients
Blogging allows you to build a stronger relationship with your target audience. You are essentially giving away some of your knowledge free of charge. Your posts allow you to connect with your community and keep them wanting more.
Everything can be Outsourced
One of the biggest obstacles when it comes to business blogging is the time it takes. Most business owners don’t have time to write good blog posts, add images, do the SEO correctly, and hit the publish button. The good news, you don’t have to do any of the work to run a successful business blog.
In fact, I am one of the people you can outsource to. My company, Writing By Benjamin creates quality content for businesses. I offer blogging services to ensure businesses can build a blog full of quality content without spending any additional time.
If you don’t have the time to blog, you can invest some of your marketing budget into blogging on a monthly or quarterly basis. A good writer will be able to post and add in images for you, which saves you time while giving you a new way to connect with potential clients and current clients.
One of the Best Long-Term Marketing Options Online
Short-term leads come from pay-per-click advertising and a few other online methods. However, building up a content library through your business blog will give you the ability to create a long-term marketing option producing leads without any additional work.
Regular blogging has the ability to explode your website traffic over time. While your homepage and service pages may tackle the main keywords for your industry and location, your blog allows you to go after all the other long-tail keywords you can find. This gives you a wider net to cast for new clients.
Great for SEO
Google loves fresh content, and your blog allows you to provide fresh content. One of the best pros of blogging for business is the SEO benefits you gain.
A well-structured blog post will not only target a long-tail keyword but will also link to service pages and other blog posts on your website. It will also link to relevant sources outside of your website.
Quality content and good linking help to build up your SEO profile while providing all the other benefits listed above!
Cons of Blogging for Business
While there are certainly plenty of pros of blogging for business, there are a few cons you need to consider. As a business owner, you should make it a habit of seeing both sides of the coin before making a final decision. Here’s the other side of this coin.
Very Time Consuming
One of the biggest reasons business owners don’t blog is the time commitment. However, I already talked about how you can outsource the creation of content to a skilled writer, like me. You really don’t have to invest much time in your blog, if you have the money to spend on a good writer.
Hard to Come Up with Topics
Another reason many business owners stop blogging or never start blogging is the struggle to come up with new topics. I’ve covered this before in a couple of posts including:
Both of these posts detail great ways to find blog topics. This should be the least of your concerns as good blog topics are not hard to find.
Besides, if you outsource your blog writing, the writer should come up with the majority of the topics, even if you approve them first.
Return on Investment Takes Time
I have seen it more than a dozen times. A business starts blogging, and they are consistent for about a month or two, and then, they stop.
Why’d they quit so soon? For some reason, business owners think blogging should produce instant or quick results.
Blogging is a slow play and a long-term marketing strategy. It’s a strategy that will be around for a very long time as written content is still the most in-demand online. That demand is only getting stronger, too.
You have to start with the right expectations with blogging. Commit to a full year before you really look at the good and the bad of blogging. Within that year, make sure at least 100 posts are created, if not closer to 200.
The more blog posts you have created for you, the faster you will grow, and the sooner you will see a return on your investment. However, even just one post a week will provide results over time.
Pros & Cons of Blogging for Business: What Experts Have to Say
Of course, I am a blogger and a freelance writer, so I am going to tell you blogging just makes sense for most businesses. Don’t take my word for it. Here are some other websites/blogs that agree with me.
Solocube.com says, “From a practical standpoint, blogging just makes sense. With a little bit of work and consistency, you can build credibility, heighten search engine rankings, increase website traffic, and foster relationships with prospective and existing buyers. No small business should pass up an opportunity to enrich their website by adding valuable content.”
Kristen McCormick from ThriveHive.com says, “Blogging doesn’t just help a business; with today’s online consumer behavior, business blogging is becoming essential to maintaining an online presence, standing out above the competition, and even obtaining customers.”
Alyssa Gregory from The Balance Small Business says, “Blogging, especially when combined with social media, is a powerful way to promote your business online. There are still many small business owners that are hesitant to make the jump and start a business blog, but they’re missing out on a big opportunity.”
Wanda Coustas from Hubspot.com says, “Your blog functions as your advertising, only better. Most people use a company blog to find out more about that company.
Research shows that people are so averse to internet banner ads that they’re more likely to climb Mount Everest than click on a banner ad.”
Pros & Cons of Blogging for Business: The Stats
Along with these quotes, a few stats provides by TechClient.com include:
- Companies that Blog have 97% more inbound links. (This translates to more traffic and better SEO)
- Websites with blogs have 434% more indexed pages. (Every indexed page is a small traffic generator, and your blog provides so many more of these little traffic generators.)
- B2B marketer using blogs generate 67% more leads.
- 61% of US consumers have made a purchase based on a blog post
- 37% of marketers believe blogs are the most important type of content marketing.
- 90% of consumers find customer content useful
- 60% of consumers feel a company’s positivity after reading the site
- 82% of consumers enjoy reading relevant content from brands
- 70% of consumers learn about a company through articles, rather than ads.
I could go on and on with the stats, but there’s no point. If you’re not convinced of the benefits of blogging for business by now, I don’t think I am the guy to convince you.
However, if you’re still not sure, take the time to read over the pros and cons of blogging for business one more time. Maybe something will stand out to you.
If you are ready to start a blog for your business, but you’re not sure how you can go to my Start Here page by clicking here. You can also contact me through my freelance writing business at WritingByBenjamin.com if you want a professional writer to handle your blog content.