Are you wondering where do press releases get published? There are so many sources to choose from that it can be overwhelming to find a suitable outlet for your media campaign. If you want to be sure that your press release gets the attention it deserves, there are a few things you can do.
Send your press release via email
Whether you’re a small startup looking for coverage, or a large corporation looking to get your story out, sending your press release via email can help you make the most of your marketing efforts. However, you don’t want to make the mistake of sending your release without researching the right people to contact.
First, identify the publications and outlets that you’re targeting. A media database or Google News can be a good place to start. You can also use search engines to find journalists who have covered similar topics.
Next, you’ll need to craft a compelling pitch. This includes an opening paragraph describing your research, the case study excerpts you’ve included, and why the readers should care.
Your press release should be brief and concise. Journalists may not have the time to read it in full, and you need to include the most important information. If you’re unsure of what to include, ask a coworker or trusted friend for feedback.
Finally, you’ll need to follow up with journalists after you send your release. They are likely to receive hundreds of pitches each day. Follow up a couple of days later to confirm that your release was received.
Once you’ve made a solid connection with a journalist, be sure to use a PR outreach tool to track the performance of your email. These tools allow you to see how many journalists viewed your emails and their bounce rates. The best PR outreach tools will even let you know how often your email was opened and clicked.
There are a number of free PR outreach tools, but you can also pay for one. Several services offer unlimited distribution and tracking, as well as two-day turnaround times.
Find relevant journalists and reporters
Getting your press release published can be difficult. There are many factors that determine publication acceptance. You need to be patient and consistent when trying to get coverage.
Identifying the right journalists to send your press release to can increase your chances of success. It can also be time consuming. This is why it is important to keep a database of media contacts.
To find relevant journalists, look for articles they have written or are writing about a topic. Using search engines and online news sources can help. Using email finder tools can also help you find contact information.
Press release submissions traditionally were sent to beat reporters. But there are now more ways to target journalists. A few options include emailing them directly, targeting local publications or even using a free press release distribution service.
One way to get a journalist’s attention is to create a unique angle on a topic. If you can offer a compelling human interest story, you can increase your chances of getting covered.
Another option is to send your press release to podcast hosts or social media influencers. Some of these journalists aren’t interested in receiving press releases, but you can make a relationship with them so they will be more likely to cover your content.
You can also use a media database to identify journalists who are interested in your topics. These databases target journalists based on their previous interests and are updated routinely. They can be a great way to save time.
Whether you’re a large corporation or a startup, finding the right journalists to pitch is an important part of the press release process. In addition to identifying the journalists who are most likely to cover your release, you’ll want to make sure your press release has the proper content.
Publish your press release on your corporate website
If you’re looking for ways to boost your SEO and get your company’s name in the public eye, one of the best strategies is to publish your press release on your corporate website. This will help you reach more potential customers, build brand awareness, and establish thought leadership. However, before you start writing, you need to know what you’re trying to accomplish.
Your headline should be attention-grabbing, informative, and newsworthy. Then, you need to make sure that you include a brief explanation. You’ll want to include images between paragraphs, as well. These can be graphics, infographics, or links to outside sources.
Make sure that your headline has a maximum of 80-125 characters. Headlines that have more characters will be cut off in Google search results. Also, if you include a video, make sure it’s of high quality.
Generally, the format for each type of press release is different. Press releases should be less than two pages, and each page should contain a maximum of 400 words.
When you’re ready to send your press release, use a service that offers a variety of options. For instance, you can submit your press release to a syndication network. A syndication network will send your release to several outlets, including local news organizations. It can be a good way to find heavy coverage of your news story.
Another option is to use Presswire, which sends your press release directly to journalists. It also allows you to translate your press release into any language. Among other things, Presswire also provides analytics, which can help you refine your approach for future press releases.
Finally, it’s best to hire a writer to write your press release. Not only will they help you create an attractive press release, they’ll also develop a list of media contacts.
Ensure your press release is one of those stories
If you want your press release to be picked up by the media, you need to follow a few steps. In order to be successful, you need to write a press release that is newsworthy, interesting, and innovative.
A good press release should include some key details about the business. Your headline, body copy, and contact information should all be concise, error-free, and easy to skim. It should also contain colorful quotes.
Press releases are usually sent to traditional and online media outlets. Whether you use a service or send your own release, you should be sure that it is newsworthy and interesting. You also need to include the date of your press release, the company name, and the contact information of someone who can be reached.
The most important aspect of your press release is your headline. Your headline needs to grab the reporter’s attention and make them want to read more. However, be careful not to use superlatives or jargon. Journalists will get hundreds of releases every day.
When you write your press release, you should be aware that editors at newspapers and online news sites are very stringent. They are strict about grammar, style, and prose.
Press releases are often sent to wire services, influential bloggers, and other media outlets. However, you can also distribute your release through social networks. This way, people outside of your industry can read your news.
If you’re unsure about how to write a press release, check out the Associated Press Stylebook. This is a handy guide that teaches you how to use proper grammar, AP style, and other tips.
Another great resource for writing press releases is Prezly, a PR management software brand. With Prezly, you can easily create press releases that will get picked up by the media.