You want to get into blogging and use it as a way to replace your full-time job. Ambition is a great thing, but you’re worried about failing.
Do you have what it takes to be a blogger? Are you dedicated enough to become a successful blogger? There are several reasons why blogs fail. Let’s look at a few of the most common.
The number one reason why blogs fail is laziness. Too many new bloggers think they can write one post a week or even one post a month and find success. Remember, you’re brand new to the game and you have some catching up to do.
You won’t strike it rich overnight in the blogging world. If you want to find success with blogging, you must commit to writing regularly; every day, if possible.
Maybe you chose a blogging niche you don’t have any passion for. You’ve set yourself up for failure before you even got started.
While your blogging niche doesn’t have to be your absolute passion, you need to have some passion for it. This will keep you going when you hit roadblocks and you’re not sure how to move forward.
A “Get Rich Quick” Mentality
Our culture shows too many success stories without the actual back story. New bloggers see that someone is now making $10K per month from their blog and expect to do the same after very little work.
Blogging is a long-term game and you cannot play it for just a few days or a few months and expect success. You need to post regularly and build up your content library.
No Set Goal
Goals give us humans something to shoot for. Without any set blogging goals, you’ll fail faster than you started. Make sure you set solid, well-defined blogging goals to keep you going.
When we look at why blogs fail, it’s easy to see some of the top reasons above. However, it’s not always just about the question, “why do blogs fail?” Let’s look at a few other commonly asked questions when it comes to blog failure.
Why do most bloggers fail?
Neil Patel hit the nail on the head when he stated, “One of the reasons why bloggers fail is that they’re not producing engaging, outstanding quality content. With so much content being produced, great content is the minimum bet for getting in the game.”
The main thing a blog provides is content. If that content sucks, the blog sucks, and it won’t become a successful blog.
Bloggers fail for many reasons including:
- They don’t take it seriously
- No consistency with posting
- Content doesn’t engage an audience
- Lack of blog promotion
- Not using SEO correctly, or at all
Let’s look at a few stats in support of these five reasons why bloggers fail:
- You should blog 3 to 5 times per week for organic traffic, according to Hubspot.
- 30% of consumers rated quality content as the number one factor when deciding the credibility of a blog, according to 99firms.com.
- Blog articles with images get 94% more views, according to Jeff Bullas.
- The average word count for a top-ranked blog post on Google is 1,890 words, according to Backlinko.
- Using statistics in blog posts improves consumer trust, according to BlogTyrant.com.
Based on these statistics, if you don’t post often enough, provide quality content, use images in your blog posts, write longer blog posts, and back up your info with stats, you may become a failed blogger.
What percentage of bloggers are successful?
Maybe you’re a nerd like me and you want to see what your chances are when it comes to succeeding as a blogger. I love to see my odds, and then beat them as everybody tells me I can’t do something.
I hope you have this same type of determination!
If not, blogging may not be for you, but let’s look at the stats.
There really isn’t a cut-and-dry percentage of bloggers that fail. However, if you don’t spend enough time on each post and you don’t post often enough, you’ll likely fail.
When looking at the percentage of bloggers making money, it’s a bit easier to see a percentage of bloggers that fail and bloggers that succeed. According to Meera Kothand, about 5% of bloggers actually make a full-time income from blogging.
This may seem low, but when compared to the percentage of new businesses that fail, it may not seem so small. According to Investopedia, about 30% of new businesses fail in the first year with 66% failing within 10 years.
These stats are a bit different from one industry to another, however. For example, about 60% of new restaurants will fail within the first year with 80% failing within five years, according to CNBC.com.
It’s also important to look at the data from Meera Kothand before we jump to conclusions. Yes, 5% of the bloggers surveyed earned a full-time income, but others made money, too. Let’s look at some of the stats from the article.
A survey from iBlogMagazine from 2015 was used and showed most bloggers make less than $2,500 for the entire year. However, about 38% have made $500/month on a consecutive basis with 29% making $500/month or more consistently for over a year.
Another source used in the Meera Kothand article came from ProBlogger. Their Blogging Income Survey from 2012 surveyed 1,500 readers. About 50% stated they earn less than $100 from blogging with just 4% making more than $10,000. Remember, this was from 2012.
Meera Kothand also used the Blogging.org Blogging Earning Report, which was also from 2012. It surveyed 1,000 U.S. bloggers and showed that about 8% made enough money from blogging to support their family.
It’s not easy to make a full-time income from blogging. However, it’s possible and even if the odds seem like they are against you, the right tools will help you become a successful blogger.